But even if yuru-kyara is a very popular phenomenon
in Japan, it is still not all mascots who achieve glory. The latest example of this
is Ishikawa-ken's new mascot with the appealing (?) name Hyakuman-san (百万さん, Mr. One Million). The
Japanese morning show みのもんたの朝ズバッ! ( Mino Monta no Asa Zuba ! on TBS ) introduced the
new mascot on their show last week , and announced that the mascot had created a
fuzz in Ishikawa because a large number of citizens thought it looked ugly.
Hyakuman-san looks like some kind of fancy gold colored daruma doll, decorated with flowers and with a large mustache. But it
seems like a flowery and goldish mustache man does not quite do the trick in a
country where everything is supposed to be sweet (“kawaii”) and innocent.
Nevertheless, there have been examples before where unpopular yuru-kyara eventually has gained
acceptance by the people. A good example is Nara's mascot, the controversial Buddha-deer Sento-kun. Sento-kun was also the center of ridicule for a long time, but despite criticism from various groups it seems like he is here to stay. Although Hyakuman-san seems to be rather a failure
so far, perhaps also this yuru-kyara
can manage to capture the hearts of the Japanese people eventually..
![]() |
The unpopular Hyakuman-san (百万さん) |
(For those of you who can read Japanese, here is an article about Hyakuman-san featured in j-town)
Related blogposts
- All blogposts from Kanazawa
- The Nomura Samurai Family Residence - 野村家屋敷跡
- A Noh Experience at the Kanazawa Noh Museum - 金沢能楽美術館
- Sightseeing in Kanazawa with kimono rental in Omicho Market and Higashi Chaya
- Japanese Mascots (ゆるキャラ): The Unpopular Hyakuman-san
- All blogposts from Japan
Anette