One annoying thing about buying food in Japan

When you are going to buy things in Japanese stores - things that comes in nice big boxes and looks so delicious you can't avoid buying them - you should beware that you probably are being fooled.

Though it might seem like there is a lot in the box, that is rarely the case.

A box containing 16 ice cream

The fact is that at least 1/3 of the box is empty, and the size of the candy/ice cream etc in the box is laughably small.

I like to be able to predict more or less what I get when I buy something, but that doesn't seem to be the case here. No matter how big the box is, or how much it supposedly contains, I always get disappointed when I see the actual content.

Fair enough - when a box has 16 ice creams in it you shouldn't expect too much when it comes to the sizes.. But still, is this supposed to be an ice cream? I've never seen any ice cream this tiny x(

Who cares if there are 16 ice creams in the box when each of them are around 10 cm in length..? Japan needs some real regulations on their products, to me it is seems like consumers in Japan often are being mislead by the images on particularly candy boxes, ice cream etc where the content is not clearly visible to the customers..