If you're living in Japan, you've likely heard of Mercari (メルカリ), the app that allows you to sell items directly to other users. Whether you’re decluttering your apartment or trying to make extra cash, Mercari provides a user-friendly way to connect with buyers. But for foreigners in Japan, navigating the platform can feel intimidating, especially when interacting with Japanese buyers.

This updated guide not only explains how Mercari works but also includes practical tips, example Japanese phrases, and the latest updates to help non-Japanese speakers succeed on the platform.

What Is Mercari? A Quick Overview

Mercari is a peer-to-peer marketplace where users can list items for sale or browse for bargains. With millions of active users, it’s a go-to platform in Japan for selling everything from clothing and gadgets to collectibles.

Key Features

• Free Listing: Post your items at no cost (a 10% commission applies to completed sales).
• Simple Setup: You can list an item in under three minutes.
• Diverse Buyers: Reach a wide audience, including collectors, resellers, and bargain hunters.

Download the app for free from Google Play or the Apple App Store.

Latest Update (2024)

Mercari has introduced Mercari Shops, allowing users to create personalized storefronts for better branding. New shipping options, such as Mercari Post, now let sellers drop off items at local convenience stores, simplifying logistics.

Selling Successfully: A Step-by-Step Guide

Step 1: Write a Clear and Informative Product Description

Japanese buyers value details, so be thorough when describing your item. If Japanese isn't your strong suit, you can use simple, clear phrases or translation tools. Below are examples to help:

Common Phrases for Descriptions:

• 新品未使用: Brand-new, unused
• 美品: Excellent condition
• 目立った傷や汚れなし: No noticeable damage or stains
• 中古品のため多少傷汚れあり: Minor damage or stains due to being second-hand

Example Sentences:

• 持ち運びに便利な○○です。 (This is an XX that is easy to carry.)
• 一回しか使ったことがないので、新品に近いです。 (I only used it once, so it’s almost like new.)
• 神経質な方はご遠慮ください。 (This item may not be suitable for those sensitive to minor imperfections.)

Tip: Japanese buyers are detail-oriented, so honesty is crucial. Highlight even small imperfections to avoid disputes or negative reviews.

Step 2: Take High-Quality Photos

Good photos make a significant difference. Follow these tips to stand out:

1. Use natural lighting for a clean look.
2. Show the item from multiple angles.
3. Include close-ups of any flaws or labels.

Step 3: Set a Competitive Price

Research similar items to set an appropriate price. Mercari has a “Price Trend” feature that can give you insights. Be prepared for buyers to negotiate, but stick to your limits.

Negotiation Tips:

• If a buyer requests a discount, politely counter:
  「申し訳ありませんが、現在の価格でお願いします。」 (Sorry, I’d like to stick to the current price.)

• To offer a small discount:
  「500円お値引きいたします。」 (I can reduce the price by 500 yen.)

Reposting Strategy: If an item doesn’t sell within a few days, delete the listing and repost to improve its visibility.

Communicating with Japanese Buyers: Useful Phrases

Here’s how to handle common scenarios in Japanese with example templates:

When a Buyer Makes a Purchase:

When Payment is Confirmed:

When the Item is Shipped:

After the Buyer Confirms Receipt:

Handling Refunds or Disputes:

Additional Tips for Foreigners

1. Shipping Made Simple: Use Mercari Post for an easy, no-hassle drop-off at convenience stores.
2. Leverage Translation Apps: Tools like Google Translate or DeepL can help you draft responses in polite Japanese.
3. Learn Key Etiquette: In Japan, communication is formal and polite. Even minor mistakes in tone can create misunderstandings.
4. Check the FAQ: Mercari’s help section is available in English and offers solutions to common issues.
   
   

Closing the Sale

After the buyer confirms receipt, you can withdraw your earnings by transfering the money to your bank account or convert it into Mercari points for future purchases. Remember: withdrawals under 10,000 yen incur a 210-yen fee, so consider accumulating your balance.

Ready to Get Started?

If you’re new to Mercari, use my referral code JVFXMB to earn up to 10,000 yen in points! Whether you're decluttering or finding hidden gems, Mercari can make buying and selling in Japan enjoyable and rewarding.

Feel free to share your questions or experiences in the comments below! Happy selling!